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Hi, I’m Nicole, and I’m driven by community, innovation, and authentic human connection.







I use my love for experiential design, creative direction, and lighting, to create immersive experiences.




Project 1WNBA Nike Tea Garden 07–20–2023
During my internship at Nike, I had the opportunity to participate in the Nike Tea Garden Pop-Up Activation for the 2023 WNBA All-Star Weekend. My contributions spanned the entire event lifecycle, including setup, operational support during the event, and the take-down process. This experience provided me with invaluable insights into event management, teamwork, and brand activation strategies.

Physical Design
Experential Design
Brand Activation

Project 2
Organysmo: Immersive Light Experience with LEDPulse05-25-2024
I had the privilege of shadowing LEDPulse during the creation of their immersive light experience Organysmo, a project that explored the relationship between light, AI, and human interactions with technology. My role involved assisting the team with hardwiring setup, and I also took the opportunity to enhance my skills in TouchDesigner, focusing on creating volumetric media.

In the left and right image, you can see the Moon Room, which is part of the temple installation. It consists of 68 independent modules that form a single body within a 250-square-meter space. Sixteen of these modules are capable of movement through DMX protocol and DLB motors. The space is covered by over 400,000 synchronized microchips embedded in the LED neurons, making it one of the most immersive experiences ever seen in Berlin.

The middle image and video showcase the Dragon Room, another part of the installation. Like the Moon Room, it consists of 68 independent modules forming a unified structure. Sixteen of these modules also have the ability to move using the DMX protocol and DLB motors. With over 400,000 microchips synchronized within the LED neurons, this space also offers visually captivating volumetric light media. 

Physical Design
Electrical Engineering 
Touch Designer 
Project 3
Berliner Sparkasse07–15–2024
During my internship with Room Division, I contributed to the creation of a 50-foot permanent light installation for Berliner Sparkasse Büro. This comprehensive project involved multiple stages of development and implementation:

  1. Conceptualization: Participated in the creation of architectural models for initial design and planning.
  2. LED Board Construction: Assisted in building and wiring 20 individual LED boards, forming the core components of the installation.
  3. Electrical Infrastructure: Helped wire the back-end wall electricity, focusing on maximizing efficiency in the electrical layout.
  4. Installation: Contributed to the on-site installation process, connecting all wiring for the complete 50-foot structure.
  5. Programming and Testing: Participated in running TouchDesigner software to ensure responsiveness of all LEDs, finalizing the interactive aspects of the installation.

This project showcased the integration of large-scale lighting design with architectural space, combining technical precision with creative vision to transform the Berliner Sparkasse Büro environment.

Physical Design
 Architectural Modeling
Touch Designer
Electrical Engineering

Project 4
FashionX Market03/10/2024

After leaving Nike, I sought to channel the same drive, passion, and creativity into a school setting, addressing the lack of spaces at Stanford University for creatives to showcase their talent in an engaging public environment. Drawing from my experience with Nike, my appreciation for Dover Street Market's ambiance, and the interactive learning approach of the San Francisco Exploratorium, I envisioned an interactive walkthrough shopping experience, Fashion X Market, to feature and sell the works of student artists and designers. Through meticulous planning, collaboration with student artists and vendors on campus, and securing a grant, we turned the Stanford d.school into a showcase for student artists and designers, culminating in an event that drew over 800 attendees, demonstrating our community's potential to create something remarkable.

Experiential Design  
Art Direction
Creative Direction
Physical Design
Digital Design 
Project Managment


Project 5Just Did It08–12–2023
 This project showcases a conceptual photoshoot centered around my favorite Nike sneaker, designed by the esteemed artist Skepta. Inspired by Portland, the birthplace of Nike, and the city's richly tagged walls, this photoshoot seeks to encapsulate the essence of my summer, the vibrant urban landscape, and the personal significance Nike holds for me.


Photography
Digital Design

Project 6
Where Ends Meet04-10-2024
In collaboration with Blake Piggot and Tommy Bruzaeze, we embarked on a journey to challenge the boundaries between soft and hard, fluid and static. The result: a captivating table that marries the malleability of fabric with the solidity of concrete, crowned by a mesmerizing kinetic sculpture.

Our creative process began with the gentle art of draping. We carefully manipulated fabric, coaxing it into organic forms that would serve as the foundation for our design. This initial step was crucial in defining the table's unique silhouette and creating a sense of flow within a typically rigid structure.

As we transitioned from fabric to concrete, precision became our watchword. We applied the concrete methodically, section by section, ensuring that each application respected and enhanced the fabric's natural drape. This meticulous approach allowed us to:

  1. Preserve the fabric's fluid lines and subtle contours
  2. Maintain structural integrity for a functional piece
  3. Create a visual dialogue between softness and strength

Throughout the construction, we remained vigilant, constantly assessing and adjusting to achieve the desired shape. Our goal was to create a piece that was not just visually striking, but also architecturally sound – a true fusion of art and engineering.

Physical Design
Nicole Goot ©Instagram @Nicole_GootLinkedin @NicoleGoot